Statistic analysis in market research Training Course

Course Code



28 hours (usually 4 days including breaks)


Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"


Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data



Bookings, Prices and Enquiries

Guaranteed to run even with a single delegate!

Private Classroom

From 33,463BRL

Private Remote

From 29,963BRL (31)

Public Classroom

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Course Discounts

Course Venue Course Date Course Price [Remote / Classroom]
Flink for Scalable Stream and Batch Data Processing Sao Paulo, Top Center Paulista Tue, 2018-09-25 09:30 29,663BRL / 31,563BRL
RPA: Implementing Robotic Process Automation Belo Horizonte - Amadeus Business Tower Mon, 2018-10-08 09:30 30,628BRL / 32,728BRL
Mule: Integrating Your Applications Belo Horizonte - Amadeus Business Tower Mon, 2018-10-15 09:30 11,694BRL / 13,594BRL
Spring Cloud: Building Microservices with Spring Cloud Curitiba - Corporate Evolution Tue, 2018-11-06 09:30 15,407BRL / 17,107BRL
Administering and Optimizing HipHop Virtual Machine (HHVM) Rio de Janeiro - Candelaria Mon, 2018-11-19 09:30 10,631BRL / 12,531BRL
IoT ( Internet of Things) for Entrepreneurs, Managers and Investors Recife - JCPM Trade Center Wed, 2018-11-21 09:30 21,431BRL / 23,231BRL
Programming with Kotlin Sao Paulo - Nacoes Unidas Tower Mon, 2018-11-26 09:30 21,347BRL / 23,447BRL
One Day Workshop for PEAP Authentication of Windows 7 Supplicant using a Cisco Switch as Authenticator and Windows 2008 R2 Server Rio de Janeiro - Candelaria Wed, 2019-03-06 09:30 6,244BRL / 7,944BRL

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