Statistic analysis in market research

Course Code



28 hours (usually 4 days including breaks)


Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"


Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Bookings, Prices and Enquiries

Guaranteed to run even with a single delegate!

Private Classroom

From 25963BRL

Private Remote

From 22463BRL (35)

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Course Venue Course Date Course Price [Remote / Classroom]
Lua Fundamentals Brasilia - Corporate Financial Center Thu, 2018-08-09 09:30 10631BRL / 12431BRL
IoT (Internet of Things) for Entrepreneurs, Managers and Investors Fortaleza - Meireles Wed, 2019-01-09 09:30 21431BRL / 23381BRL
Administering and Optimizing HipHop Virtual Machine (HHVM) Rio de Janeiro - Candelaria Thu, 2019-01-24 09:30 10631BRL / 12531BRL
Administering and Optimizing HipHop Virtual Machine (HHVM) Porto Alegre, Platinum Building Tue, 2019-02-12 09:30 10631BRL / 12431BRL
Apache Tomcat Administration Salvador - Mundo Plaza Mon, 2019-02-18 09:30 15356BRL / 17156BRL

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